You are the Brand!
Our social media timelines are inundated with impeccably dressed, faultlessly poised, and perfectly captured photos of members across the D9 family. We are both awed and annoyed by their seemingly mastered art of photography. Angles, lighting and outfits always on point. Greeks and non-Greeks are drawn in to their post, click like, and follow the hashtag. Do they wake up like this? No. They have simply become experts at promoting their brand.
Sororities and fraternities are always recruiting. Social media platforms are expected to be used to promote positive images of the organization. Your social media post should be intentional and calculated. Think: Would this post increase interest in Sigma Gamma Rho? The turnout at your next informal rush is a direct result of your marketing and branding efforts. The work you put into perfecting your image, marketing and branding efforts will pay off in increased membership.
We have the resources that you need to work on improving your image and branding. Take time to review “Sigma Style: Image & Style Guide” and “Social Media Policy” with all the information you needed to know for effective branding and responsible social media use as it relates to upholding our brand standard.
Tips to Social Media Success:
Be intentional – have a purpose posting that is linked to a chapter goal, event, initiative or to garner interest.
Establish a Social Media committee to develop a social media / branding plan.
Assign the Epistoleus or Webmistress to manage the site(s).
Take, retake the picture until everyone portrays the sorority in a good light.
Post with the intent to recruit.
Always post with a hashtag - establish common hashtags to use in all chapter social media posts
Use your social media accounts to show what being member of Sigma Gamma Rho is all about. Emphasize the positive aspects of sorority life. Be sure your spelling, grammar and hyperlinks are correct.
Each chapter should use social media intentionally and responsibly to share the virtues and values of our Sisterhood. Thank you for improving our online presence by promoting the Sorority through your chapter’s social media platforms.
Dr. Celestine LaVan
Southeastern Region Undergraduate Chapter Coordinator
First, I would like to thank the region for covering the cost of my registration and hotel expenses for the Biennial Boule. I really appreciate the sacrifices made for several undergraduates including myself to be given the opportunity to go to Boule.
At the Boule, I was able to get TORCH level II certified by Syntaktes Martin and Syntaktes Harris. Currently, I serve as Sigma Chi’s Anti-Basileus but I also am the Immediate Past Basileus of the chapter. Being able to get TORCH level II trained at Boule was very beneficial to me especially if my chapter decides to have intake. I made notes and took pictures of several slides, so that I can understand everything fully.
Also, I attended the plenary sessions which were very informative and I learn more about the Sorority’s business sessions. This allowed me to understand Roberts Rules in more detail. It was also good to see the women who lead our Sorority in person.
Moreover, I attended the Leadership Breakfast which was an amazing experience. It was great to be in the presence of our Sorority’s leaders from across the globe. I was able to interact with Syntaktes Martin and take photos with International officers.
Also, I attended the Sophisticated Southeastern Region Undergraduate Meet and Greet at the DoubleTree. I was able to speak to our incoming Undergraduate Chapter Coordinator Celestine LaVan and incoming Youth Service Coordinator Agnes Hina. I was able to build a relationship with both of them and other undergraduates in the room, as we shared our experiences in Sigma Gamma Rho.
Moreover, I was able to bond with the Rhoers which fell in line with our outgoing International Second Grand Anti-Basileus Kathrina M. Ruiz “Rhoer-to-Soror Relations”.
In conclusion, thank you for the opportunity and I will carry back all the information I received to my chapter so that we can carry out the mission of Sigma Gamma Rho.
Photos from Boule:
First and foremost, I would like to preface this article by saying I am so excited to have this tab up and running! This was one of my platform goals that I campaigned on and it truly means the world to me to see us growing together by sharing our knowledge. This article will be a documentation of some of my goals and what it has been like serving as your Youth Services Coordinator.
After being elected in the spring, I started developing my plan for the upcoming sorority year. I settled on the theme of Live a Healthy LifeΣtyle, as I wanted the region to focus on our health, more specifically mental health. I also started structuring the varying competitions that will be available under the resources tab on November 1st.
Overall, this has been very different for me, but the best part so far has been the travel. I have traveled to Montgomery, Dallas, Jackson, Washington D.C. and so many other places! When I say that I am so grateful for the opportunity I mean it. Meeting new sorors is by far one of my favorite things to do and I have met so many of you.